Yard signs are a low-cost, time tested method to build awareness of your business and help drive sales. But to get the most from your yard sign marketing, it’s important to follow a few best practices. Keep the following in mind:
Choose the Right Sized Sign
A large sign is likely to be more visible. Big signs do stand out. But choosing the size of your sign will also depend on the location you’re placing it. If your sign is to be placed in a quiet neighborhood, a smaller sign may be appropriate. A sign placed at a high-traffic intersection, or on a busy street with a high-speed limit, may benefit from a larger sign. You may want to consider creating multiple signs for different placements.
Use Contrasting Colors
This point may seem obvious, but it’s easy to overlook. If you use similar colors for both the foreground and background, your lawn sign may lack the clarity that it needs to be understood quickly and at a glance.
Keep It Simple
You may only have a few seconds to grab a passerby’s attention and get your message across. This highly effective form of local advertising works best when you keep it simple. It can be best to include your logo, a strong call-to-action, a phone number, some bullet points, and your website.
Make Sure the Text Stands Out
As with all advertising design, you need to consider where your ad will be located. Lawn signs should be simple, but it’s critical to make sure that your text is visible. This can be done by making sure that your text color contrasts with the color of your background. It is also helpful to outline your text in either black or white, depending on the design.
Post It on Social Media
Taking a photo of your sign and posting it on social media can be another way to get more use out of your yard signs. It’s a fun way to align your online and real-world marketing!
Looking for Lawn Signs?
At ADEAS in Wichita, KS, our lawn signs are made out of rigid Coroplast and are ideal for yard, parking, real estate, and election signs. They are also waterproof, and the flutes in our signs are vertical, so they will work properly if you add H-Stakes to your order.