You might think that an elevator pitch is just sharing what it is that you do. But the real goal is to get your prospect to want to know more. As an example, instead of saying, “I’m a remote business assistant,” you might say,” I help business owners to make more money, save time, and get more done.” Nearly anyone who owns a newly thriving small business would want to know more!
With that in mind, here are some steps that you can take to craft an ideal elevator pitch:
Who are You?
Begin by writing a few statements about your role or business and see which feels the best. You could introduce yourself as a remote assistant to small business managers and owners.
What Solutions Do You Offer?
If you can identify what your ideal customer truly values, you can go straight to the benefits of your services or products. If you list your features, be sure that you can also speak to their benefits.
What Products or Services Do You Offer?
This seems like an easy one. Of course, you know what you do! But be sure to dig deeper into exactly what you bring to the table. If you’re not sure, think about what you do every day in your day-to-day life and business operations. You may become more aware of a unique value you offer that you hadn’t even realized. For example, if you find out that you are uniquely able to help your clients save time or improve their marketing, briefly write out how you deliver that.
What Makes You Special?
Do you have an uncommon strategy? Or some background or experiences that set you apart? You can use these to create what is often referred to as a USP, or unique selling proposition. Which is a feature or characteristic that distinguishes you from others in your market and makes you the more appealing option.
Be Sure to Ask a Question
Elevator pitches are typically thought of as something delivered at networking events or in person, but could also happen over video. So you’ll want to be engaging to your prospect, and a great way to do that is to ask a question, especially as it relates to their business. In keeping with the remote assistant role, you might ask, “Are there any low-value business tasks that you’d rather not be doing? So you could focus on doing more valuable or profitable work.”
Have a Call-To-Action
At this point, if you’re in front of a truly qualified prospect, they’ll be interested in what you offer. So, please give them a call-to-action, something to do next. This could be as simple as giving them a business card or brochure and letting them know how they can learn more, in the form of a meeting or further contact.