Do you have an important event or offer coming up? Whether you’re promoting a new service, showcasing an annual happening, or just letting the world know about your business overall, here are five tips that can help you to create an effective set of marketing materials for your small business.
1. Define Your Mission Statement
Do you know what you are hoping to achieve with your marketing materials? If you can create a clearly defined set of goals for your project overall, it will help you to keep everything consistent, focused, and easier for your audience to understand at first glance. Your goal could be to drive sales, promote a unique product or service, or simply build brand awareness. Those are the most common goals, but they could also include announcing a rebranding or familiarizing customers with your new logo.
2. Reference Your Past Materials
Unless you are creating printed materials for the first time, you can get started more quickly by looking at your existing materials. It’s a great head start! So, gather your previous marketing materials and spend some time looking over them. This allows you to decide what worked and what could have been done better. Consider if your brand or objectives have changed, as it’s the perfect time for a refresh.
3. Make a Clear Point
Your printed materials have, as they say, one chance to make a first impression. Please make sure you think about what your reader is most likely thinking, and what’s in it for them. And also, be sure to include a clear call-to-action. A deadline can also increase a sense of urgency. Postcards, door hangers, and flyers can be the perfect way to get this type of message out. And adding our unique Stick feature helps your printed pieces stay in view and “out of the drawer,” keeping your business top-of-mind when customers are making purchasing decisions, now and in the future.
4. Show, Don’t Tell
It’s essential to describe how your company can improve the lives of the people that you are trying to appeal to; Show them, don’t just tell them. For example, if you run a cleaning company, you could say something like, “You’re already so busy – let us take care of your cleaning!”. In that case, you can appeal to your potential customers’ emotional and practical desire to be less overwhelmed in general.
5. Tell People How to Find You
It’s important not to forget to make sure that your customer can find you! Let the reader know your business address if you have a storefront, and consider adding a map. Make sure your website link and social media handles on Facebook or Instagram are immediately visible as well.