Print media is a critical part of any business's marketing mix. It remains a cost-effective and proven method to build awareness and drive sales. New printing technologies are making print media more affordable and often with a quicker turnaround time. Here are four...

You might think that an elevator pitch is just sharing what it is that you do. But the real goal is to get your prospect to want to know more. As an example, instead of saying, "I'm a remote business assistant," you might say," I help business owners to make more...

Most businesses, both large and small, know that they need printed material, including the basics, like business cards, letterheads, and brochures. These materials enable you to put your perfectly crafted message directly into the hands of your ideal customers. ...

Choosing colors for your business or brand can be challenging. Which colors set the right tone? Which color will send the right message? Psychologists have been studying color for a long time to try to answer these questions. A large amount of research shows that...

An essential part of any marketing campaign is a developed Unique Selling Proposition or USP. This is simply a summary of what makes your business unique and valuable to your ideal market. At its core, it answers how your business can benefit your customers in a way...

With so many ways to creatively market your business nowadays, we sometimes forget that the best results can come from traditional marketing. It can even be an advantage that others may have overlooked these time tested methods! One of these is the A-frame sign. In...

The secret to starting a successful small business is, in large part, successful marketing. Regardless of how good your services or product is, you need to know how to reach your market and make sure that there is a sizable demand for what you offer. Having a written...

Do you have an important event or offer coming up? Whether you’re promoting a new service, showcasing an annual happening, or just letting the world know about your business overall, here are five tips that can help you to create an effective set of marketing...

A banner is one of the quickest and easiest ways to get the word out about your business.

Read tips to help increase response rates for your next door hanger distribution: